Crocs S/S 2025

Adolescent Content collaborated with Crocs to transform the perception of their Style Sandals—from just comfortable shoes to must-have travel essentials for Gen Z and Millennial women. The goal was to show that these sandals aren’t just for one part of your trip—they’re stylish, comfortable, and ready for anything.

We identified and partnerned with creators from the U.S., U.K., Germany, and South Korea to capture how real people wear Crocs sandals through full travel days. From walking around museums in the morning to heading to the beach at sunset, we highlighted how the Getaway, Brooklyn, and Miami styles fit right in.

We built two content themes—Vacation Versatility and Day in the Life—to tell the story through real moments. Each creator shot stills and videos that worked across TikTok, Instagram, CTV, and more. Voiceovers helped weave in key product features, while keeping everything feeling natural and true to Crocs’ playful, optimistic tone.